REVEALED-12-web - Flipbook - Page 9
*Interviews was condensed for clarity.
Story Essentials
Phoenix, AZ
Story Essentials is a luxury boutique offering high-quality lingerie, loungewear
and swimwear. The store’s mission is to o昀昀er a personalized shopping experience,
emphasizing in-store and virtual bra 昀椀ttings to help customers 昀椀nd the perfect 昀椀t. It
o昀昀ers a selection of brands and styles, including bras, panties, shapewear and bridal
collections, and specially curated seasonal and holiday edits. It is owned by motherdaughter duo Margie DeHaan and Jen Summers.
The business started…
The business succession plan…
The worst part of working with family…
Stor y Essentials star ted because of
Jen has a beautiful daughter, Aria, who
Wor k ing w i th famil y is a unique
family. An opportunity arose to purchase
immersed herself in the business since
experience. The hardest part is making
an existing brick-and-mortar lingerie
she was 3. We aim to create opportunities
sure the shop remains open while being
boutique that Jen was managing. Jen’s
that align with the interests and strengths
able to spend special occasions together
passion, dedication and talent combined
of future generations, ensuring the
outside of the shop. Ultimately, we value
with Margie’s desire to support and
business remains a source of pride and
the trust and shared vision that family
encourage women launched Stor y
possibility. We’d love for Aria to continue
collaboration provides.
Essentials.
the Story legacy as long as she holds the
same passion and dedication.
The family business operates…
in a collaborative and f lexible way,
ensuring that everyone plays to their
strengths. Jen focuses on the day-to-day
operations with heav y emphasis on
the buying, marketing, and bra 昀椀ttings.
Margie operates the back-end of the
business, assists in everyday activities
and bra 昀椀ttings. Leadership is shared in
a way that fosters mutual respect and
e昀昀ective decision-making.
Only members of my family can bring…
Family members bring a unique blend
The best part of working with family…
of shared history, values and dedication
The best part of working with family is the
that adds a special touch to Story. Our
shared sense of purpose and trust that
connection and mutual understanding
comes naturally. It creates a foundation
makes our journey truly special.
of mutual support and understanding,
allowing us to work toward our goals with
a deep connection and common vision.
For Jen, having the privilege and 昀氀exibility
of seeing her daughter and parents daily
is a perk and something that she doesn’t
mystoryessentials.com
take for granted.
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