REVEALED-12-web - Flipbook - Page 7
A Family
Affair
“Mom-and-Pop” businesses are slightly di昀昀erent in the lingerie space.
Mother-daughter and even father-daughter-run boutiques are almost the norm.
These three are some of our favorites, showing these small businesses are truly a family a昀昀air.
Petticoat Fair
Austin, TX
Petticoat Fair’s principles of bra 昀椀tting
and customer service have remained
the same since it opened in 1964. Every
woman is treated with respect and given
one-on-one attention to help her feel
comfortable and con昀椀dent in properly
昀椀tted undergarments. Founded by Bob
and Betty Andrews, today it is owned by
their youngest son, Kirk Andrews, and his
daughters, Kali and Kristi Andrews.
The business started…
way to go. As a third-generation business,
but having a sense of community with
Pet ticoat Fair opened in 196 4 on
we hope it stays in the family!
your clients and sta昀昀 is even better.
business grew, Petticoat Fair moved
The best part of working with family…
Each of us plays a vital role in the
to Highland Mall and eventually to
Working for yourself and your family has
business. Kirk, Kali and Kristi spent
Northcross Center, where it is located
its perks. We have a healthy work/life
their childhoods in the store. There isn’t
today. The techniques Betty learned
balance and catch up daily.
anything we’d rather spend our careers
Guadalupe Street in Austin, TX. As the
doing.
in corsetiere school and other training
courses are still used in the store, which
The worst part of working with family…
is now owned by their youngest son, Kirk
Family dynamics can be challenging.
Andrews and his daughters, Kali and
Working through how to communicate
Kristi Andrews. In 2022, Petticoat Fair
with each other from a business
acquired Loretta's Intimates in Plano, TX.
standpoint and not taking things too
personally is extremely important.
The family business operates…
Kirk is the owner and president of
Only members of my family can bring…
the company. Kali, the oldest, is head
Being
of buying , merchandising , PR and
business brings a sense of pride and
marketing. Kristi, the youngest, is the
accomplishment. We carry on a legacy
sales manager in Austin and Plano.
that Bob and Betty built. Our customers
Decisions are a joint e昀昀ort based on all
and sta昀昀 appreciate that the owners are
our opinions
in the store almost daily. We’ve seen
The business succession plan…
businesses decide to sell to corporations
Kali and Kristi are the next generation!
that see dollar signs instead of people.
They are in their 30s, so they have a long
Having a successful business is fantastic,
par t
of
a
generational
petticoatfair.com
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