REVEALED-12-web - Flipbook - Page 25
Beyond
The 24-hour wardrobe
BY JOS BERRY
We are witnessing a true revolution with wardrobes. The transformation is driven
by the intersection of changing lifestyles and cutting-edge technologies.
Concepts Paris
Concepts Paris is one of the industry's
Fashion is no longer con昀椀ned to the traditional boundaries of lingerie, outerwear
or sportswear. Instead, we embrace a 昀氀uid mix where these elements seamlessly
merge, creating versatile garments that re昀氀ect the needs of modern life.
most trusted creative consultancies
and is renowned for its ability to predict
and inspire trends that resonate across
generations. Founded by Jos Berry,
The 24-hour wardrobe concept is rooted in fabric innovation. Technology is crucial
in delivering multifunctional pieces catering to our diverse activities.
the organization benefits from her
vision and over 30 years of experience
in the global lingerie and bodywear
The focus has shifted from trend-driven displays to an approach centered around
six lifestyle moments.
landscape. Concepts Paris is a creative
force driving innovation in lingerie
design, brand storytelling and strategic
business insights from its base in Paris.
4
2
The core philosophy of Concepts Paris
is a belief in the power of lingerie
3
as a cultural statement, reflecting
5
societal
shif t s
in
femininit y,
comfor t and self-expression.
From pioneering the concept
1
of the 24 -hour wardrobe
to
introducing
herit age
techniques reimagined for
modern lifestyles, Concepts
Paris continues to push
boundaries.
Concepts Paris focuses
on harmonizing luxur y
craftsmanship
with
a c t i ve wear- insp ire d
technolog y, meeting the
evolving needs of a postpandemic world that values
i n c l u s i v i t y,
6
8
comfor t
and
con昀椀dence.
7
1/ H&M 2/ ANDREĀDAMO 3/ GAP X DÔEN 4/ ÉTUDES STUDIO 5/ TOM FORD 6/ ROBERTO CAVALLI 7/ MAISON CLOSE 8/ ROCHAS
L IN G E RI E , LO U N G E W E A R , LI F E ST Y L E | 2 5
