REVEALED-12-web - Flipbook - Page 22
E猀琀eem is Shaping Men
BY CURVE STAFF
Whether 昀椀ne, 昀椀t or 昀氀eshy, when it comes to shapewear,
Esteem Apparel knows how to shape men up.
The
Canadian
men ’s
shapewear
from parents whose sons are being bullied in
and
school for their weight and the compression
compression brand creates form-fitting
shirts help them gain con昀椀dence.
tanks and tees that help men achieve a
slim and toned appearance.
The body-shaping chest binders and
Esteem has been in business since
compression shirts also address
2016 when owner James Grandy
gynecomastia, a medical condition
settled on men’s shapewear as a
that causes breast tissue to enlarge
category ripe with opportunity. “At
in men. The shirts provide chest and
the time, not much was available,” he
stomach compression, are discreet,
maintain their shape, smooth body
tells Revealed.
contours, are seamless and essentially
hidden under any type of clothing. The
And even though companies like Spanx
undershirts also improve posture.
were making strides in the compression
category, they were focused on women,
Esteem is currently direct-to-consumer, but Grandy
opening the door for Grandy.
is ready to start testing the wholesale waters. “We sell on
“We tested a couple of styles on Amazon and got good traction
Amazon and online all over the world, but we don’t see many
and reviews,” he says. “We realized there was a need for a
retail stores carrying men’s shapewear,” he says. “Many men
product designed in North America, is comfortable to wear
may not even know it exists, so I think there’s huge potential
and couldn’t be seen under clothing.”
there.”
Since launching, Esteem has seen increasing demand for its
He sees an opportunity for Esteem in stores that carry men’s
products, especially for special occasions such as weddings and
special-occasion apparel or even lingerie stores, where women
important business meetings. But its customer base is quite
may be open to buying something for the men in their lives.
varied.
“It’s not just one type of customer,” Grandy says. Some men
Meet Esteem Apparel at Curve New York booth #336
may be overweight and looking for a secret weapon to help
esteem-compression-apparel.com
them look better in clothes. Esteem has also received feedback
R E V E A L E D - THE W INTE R IS SUE #12
