REVEALED-12-web - Flipbook - Page 13
*Interviews was condensed for clarity.
Effetto
e昀昀etto-lingerie.com
Effetto is a premium artisanal brand
was achieved by placing production
o昀昀ered at a昀昀ordable prices. Each piece
in Ukraine, my homeland. Ukrainian
is handmade in silk, satin, sustainable
women are not only lovers of beauty but
The best part of working with family…
bamboo and exquisite Italian and French
also keepers of traditions. Generations
Lace. The company was founded by CEO
I
of craftswomen pass down their skills
perspective evolve as she gains insight
Anna Skliankina, who operates it with
and techniques, creating garments of
support from her father while training
exceptional quality. Our artisans work
her daughter, Anastasia Larosh.
by hand, meticulously stitching seams,
cutting lace and adding details that make
The business started…
every piece unique.
My father taught me the fundamentals of
to new heights.
love
watching
my
daug hter ’s
into the business and discovers her own
strengths. It’s incredibly rewarding to
witness how our bond grows stronger as
we collaborate.
The worst part of working with family…
business (he operated an outdoor power
The family business operates…
equipment company). From the age of 12,
Currently, I’m the sole owner and primary
Balancing professional and personal
I worked in his company every summer,
leader of Effetto, but I am actively
relationships can be challenging.
learning every department and process
involving my 15 -year-old daughter
It ’s important to separate business
step by step.
in the business. Inspired by how my
discussions from family time, and I’m still
I opened my own business at 16, a small
father prepared me for leadership, I’m
learning how to navigate that boundary
retail store specializing in lingerie. It was
guiding her through every stage of the
e昀昀ectively.
my 昀椀rst step into the fashion industry
company. While she is just beginning her
and I was hooked. Over time, it grew into
journey, she already works as a model, a
Only members of my family can bring…
a much bigger operation.
marketing assistant and a sales assistant.
An unmatched level of trust, dedication
She joins me at the Curve Shows, where
and shared vision. My daughter has
In 2017, E昀昀etto was born.
her presence is invaluable. Her support
and energy have been a true asset to
Uk rainian
women
are
incredibl y
discerning and sophisticated. They love
the business, and I couldn’t be prouder
of her.
elegance, exclusivity and re昀椀ned beauty,
a fresh perspective that resonates
with younger audiences. Together, we
combine timeless elegance with modern
trends, which has become a defining
feature of E昀昀etto.
but they want it at a reasonable price.
The business succession plan…
I realized this was my chance to create
Succession is an important part of my
something truly special: an artisanal,
vision for Effetto. I’m preparing my
couture-level product that would still be
daughter to take over the business
more ful昀椀lling. It brings purpose to my
accessible.
eventually. My hope is that she not only
work and reminds me that I’m building
carries on the brand’s legacy but also
something bigger than just a company –
adds her own creative energy to take it
I’m building a legacy.
Creating luxury at an a昀昀ordable price
Working with family makes it success
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