REVEALED-12-web - Flipbook - Page 12
Madeleine Fig
madeleine昀椀g.com
Our logo was born on a napkin in Paris
at Paul's Cafe during a fabric-sourcing
trip to Premier Vision. Jannina started
doodling. She hand-sketched our logo,
and she said "People have a hard time
pronouncing our last name, so I will use
only the pre昀椀x of it as FIG and a Fig leaf
logo." We loved it.
We have been designing couture wedding
dresses, cocktail dresses and made-tomeasure. Our stores and brides asked for
loungewear and lingerie. We added them
and have not stopped yet.
The family business operates…
Mother and daughter Liz and Jannina
Figueroa o昀昀er artistry, craftsmanship
We operate as a true team e昀昀ort around
ever y department. We both design.
and innovation through their brand
In team meeting format, we let each
Madeleine Fig. The romantic and graceful
other know what is needed on the line
bridal, evening wear and lingerie/
up, what we are working with and what
sleepwear collections are made with love
is necessary to be in what sequence of
in Los Angeles. [As told by Liz Figueroa.]
priority.
Decisions are made by all. We always run
The business started…
things by each other and come to a happy
For four generations, we’re all born with
medium.
a needle and thread.
With just one look, my grandmother,
The business succession plan…
without a tape measure, would cut out a
We hope and pray to stay in business for
pattern of what was wanted out of brown
many years to come.
paper bags.
My mother living in Brooklyn, followed
in her footsteps. I was her shadow as
The best part of working with family…
They know how you think, what you
would do and how to take it forward.
early as I can remember with the same
passion. She taught me the courage to
The worst part of working with family…
pursue my dream. The core basics were
I cannot say there is a worst part for me.
never taught better than by my mother
I honestly love it.
and grandmother. Thank goodness
Jannina Madeleine Figueroa has taken
Only members of my family can bring…
on this legacy!
We know how each of us will like the
collection. In a working manner, we
After working in manufacturing and
appreciate cleanliness and being able to
selling fabrics for so many years, with the
昀椀nd things. Everything has a place.
help and guidance of my sister Virginia, I
R E V E A L E D - THE W INTE R IS SUE #12
decided to open up my own business. I
We started together and we will stay
asked my daughter if she would like to be
together. We need each other. We love
my partner and she said yes.
each other.
