REVEALED-12-web - Flipbook - Page 11
Entos
us.entoslingerie.com
The family business operates…
The worst part of working with family…
lingerie, everyday wear, luxury silkwear
Fernanda Mena is the CEO of Entos.
Managing difficulties and significant
and bespoke bridal pieces. The brand
Julia initially held this position, but over
problems without letting them affect
was founded by Julia González and
time, they participated in specialized
the family relationship. Maintaining a
Fernanda Mena, a mother-daughter duo
coaching sessions across all business
line of respect that cannot be crossed
who draw on their family’s background in
areas to prepare Fernanda for her role
and avoiding taking things personally
manufacturing.
as creative and general director of the
requires e昀昀ort.
Entos is a designer label specializing in
company. After this transition, Julia
The business started…
focuses on sales, public relations, and
Only members of my family can bring…
Our journey begins with Fernanda, the
the commercial management of various
Fernanda is solely responsible for all
daughter of the Mena González family.
channels.
designs and the creative direction of
Entos. She oversees the process from
While our family has been involved in
the 昀椀rst paper sketch to the creation
manufacturing various products for over
The business succession plan…
30 years, we had never ventured into
Two years ago, we started preparing
of the 昀椀rst sample. Julia managed sales
the textile industry. Fernanda worked
F er nanda
CEO.
planning through 2024, but starting in
in Spain with designer Ágatha Ruiz de
Additionally, we are working on corporate
2025, both will focus more on positioning
la Prada and developed a passion for
governance to ensure the continuity
and promoting the brand.
lingerie design and pattern making.
of the business for future generations.
Upon returning from Spain, she shared
This expansion plan includes Fernanda’s
We consider it a blessing to work
with her parents her decision to start a
father and brother, focusing on the
together. However, the most important
lingerie brand, which already had a name
business’s textile expansion and high-
achievement has been equipping
and a 昀椀rst collection designed. Named
quality manufacturing for other brands
Fernanda with the necessary tools to lead
Entos, it is inspired by the Greek word
in the US market.
this or any other business independently.
to
b e come
t he
for “inside,” re昀氀ecting the importance of
inner beauty in women.
The best part of working with family…
Julia initially thought this support would
The opportunity to prepare, learn and
be temporary, lasting a few months.
meet incredible people who have assisted
However, it has turned into a shared
them along the way. They cherish the
passion that has lasted for seven years.
amazing experiences this business has
Together, they have faced challenges,
allowed them to share. Both learn from
grown, and remained deeply in love with
each other and combine their talents,
Entos from day one until now.
which are very di昀昀erent.
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