REVEALED-12-web - Flipbook - Page 10
Their Brand is
Family
With family support, creating and building businesses and brands is just
one step easier. Read on to see how these families succeed.
Like a Kitten
likeakitten.com
Like a Kitten helps women own their
crew at Like a Kitten, so everyone who
power in all areas of their lives, with a
works with us is considered family. We
particular focus on sexuality. It specializes
all meet weekly over Zoom to collaborate
in light-hearted, whimsical adult toys that
and make decisions as a team.
are aimed at reducing the stigma of selfpleasure while inspiring enjoyable play.
The business succession plan…
Mother Natalie and daughter Shae Annis
It would be great for it to stay with the
operate this body-positive company. [As
family. So far, we have two generations.
told by Shae Annis.]
The best part of working with family…
The business started…
Natalie had a company that produced
sanding tools. Her manufacturer was
also in the sex toy business and pitched
the idea to her, half joking and half not.
When I turned 18, she explored the idea
more seriously. They ran with the idea of
a female-forward empowerment mission
through pleasure products. There was an
awareness that not much had changed
when it came to women advocating for
their own pleasure in a college hookup
culture. Thus, Like a Kitten was born as
a women’s empowerment-based toy
company.
Open communication. We are all so
comfortable with each other. We can
also operate seamlessly because we are
always aware of what everyone has going
on. It’s also pretty fun on a day to day
basis.
The worst part of working with family…
When we are all together outside of work,
it can be di昀케cult to leave work at work.
It has become so natural for us to talk
about the company, we have to remind
ourselves to leave work talk until we get
to the o昀케ce.
Now, my 昀椀ancé works on the 昀椀nance side
of Like a Kitten. My brothers also attend
Only members of my family can bring…
trade shows and help when they can.
Like any company, each person brings
unique talents.
The family business operates…
We all have defined roles at Like a
My parents have been involved in family
Kitten, but we are a company that loves
businesses for as long as I can remember.
collaboration. Natalie is the 昀椀nal decison
It can sometimes be a double-edged
maker, but more often it becomes a
sword, but I couldn’t imagine it any other
company discussion. We have a small
way.
R E V E A L E D - THE W INTE R IS SUE #12
